Campaign, which celebrates the brand’s ten years, brings several actions with Brazilian artists and promotions
In celebration of its ten years in the market, the Bem Bolado brand presents ‘Cola na Roda’, a campaign that aims to rescue the brand’s DNA. The action talks about connection, evolution and representation.
The commemorative film ‘Movimento Bem Bolado’, produced in So Lus (MA), Fortaleza (CE) and So Paulo, reinforces the glue-in-the-wheel concept through colors and the new Bem Bolado generation to tell the story of the brand, which emerged in a circle of friends.
According to the brand, the campaign brings the meaning of Bem Bolado from different points of view, exalts Brazilian culture in different circles, from skateboarding and samba, from the berimbau to the Creole drum, and also reinforces the brand’s mission: to fight for diversity , freedom to love, express yourself and be who we are.
‘Cola na Roda’ will be broadcast on social media, OOH, print, and at all the brand’s points of sale.
Bem Bolado is that, and Brazil, and color, and the energy that comes from an idea and spreads through all the senses. The campaign celebrates our 10th anniversary, in which we were able to break new ground in a previously unexplored segment, strengthen a category and become a benchmark in the segment, explains Fabrcio Penafiel, founder and marketing director of Bem Bolado.