HMD Global, home of Nokia smartphones and accessories, launches this week a national marketing campaign with actor and presenter Otaviano Costa. Nokia products participating in the campaign and purchased in retail stores will earn up to R$100 of cashback per product to consumers.
The campaign, entitled Nokia Mobile in hand, cashback on accountbegins on November 8, close to the launch of five new devices: smartphones Nokia G11 Plus, Nokia C21 Plus it’s the Nokia C2 2nd Editionin addition to feature phones Nokia 105 e Nokia 105 4G.
Carolina Naves, Marketing Manager at HMD Global in Brazil, says:
“The launches and the cashback came to show our commitment to durability and robustness, fundamental to HMD, and to our proposal to always offer the best opportunities to our users. We are increasingly moving towards sustainability, offering frequent security and software updates that allow people to keep their Nokia products longer – from the latest high-end smartphone to the latest feature phones. We want to take this mission to all audiences, and we saw in Otaviano Costa the certainty of being able to reach more people with our message.”
The campaign was developed by the GARAGE agency, and the pieces with the participation of Otaviano Costa focus on radio; digital media such as Facebook, Instagram, TikTok and OSM; apps such as Otalab, PicPay and Spotify; and sites like UOL and Globo.com. Eduardo Barbato, partner and VP of Strategy at GARAGE, adds:
“The campaign aims to provoke the consumer to the benefits that the brand’s portfolio offers, including price and sustainable advantages even in the pocket.”
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