‘The emotion of football and all the fun besides it’ is signed by FCB Brasil
Signed by FCB Brasil, ‘The emotion of football is all the fun beyond it’, Sky’s new campaign mixes football and cinema to show the operator’s content diversity.
The action comes to life through three films that point out the brand as an ally of the public that doesn’t want to stop following the football games, but still wants to enjoy the rest of the program.
The films, with versions of 15 and 30, have football as a backdrop and overlapping scenes that represent horror films, dance, series and cooking shows.
Football games are the most watched all over the world. As a company that embraces all audiences, our programming is diverse and always full of information and good entertainment. We have good quality content for all tastes, says Raphael Denadai, president of Sky.
