The presenter’s act during the premiere of the third season of her podcast was at the joint between Lacto-Purga and FreeC
Those who were watching the premiere of the third season of the Podcats must not have understood very well the ‘disappearance’ of the influencer during the interview. What, at first, may have sounded strange, was actually nothing more than a joint action between Lacto-Purga and FreeC.
The laxative brand and odor blocker made an unusual appearance on the show to remind the audience that unexpected events like these happen, and that it’s okay to talk about poop.
With fun phrases and memes, the action gained repercussion live and the presenter went public on her social networks to explain what happened and present those responsible for the unexpected disappearance.
Breaking the taboo about talking about poop has always been a challenge and there would be no better solution than joining this Dupa Sem-Shame to approach the topic in an unusual, light and organic way, said Guto Cunha, marketing manager at FreeBrands.