With the end of the year approaching, when the retailer prepares to meet the increased demand, Compra Agora – the first B2B platform in Brazil focused on helping small and medium-sized retailers prosper – carries out the Black Offers campaign. With the motto “Take advantage of discounts to sell better is now”, it takes place between November 7th and 13th, the period before the traditional Black Friday, so that shopkeepers can prepare to replenish their stock with special prices and conditions and pass them on. them to the final consumer, generating competitiveness in relation to the big retailer. The dissemination agenda includes actions on open television, in addition to digital media and influencers.
The startup will offer discounts of up to 35% in the food category, 30% in personal care and home care and 25% in bazaar and stationery, in addition to offering up to 50% more credit. Retailers will also have 7 more days to pay the order in the “Boleto Compra Agora” modality, which corresponds to payment slips. “We want small and medium-sized retailers to have access to offers from the most diverse industries and brands we serve, so that they can acquire products that make sense for their business and their final audience. Thus, it can act in an increasingly competitive way – including in relation to large retailers – and continue to attract customers, who are often neighbors and tend to have a closer relationship with these regional businesses”, says Thaise Hagge, managing director of Compra Agora .
More than an online store with 480 brands available to small and medium-sized retailers, bringing them closer to the industry, Compra Agora also offers content, benefits and services (loyalty program, data-based promotions and extensive and dynamic credit offers) . Customer data is the main resource on which to base strategies and actions to be taken, such as the use of optimized calendars and promotional mechanics that offer a more strategic and profitable mix for each retailer. With around two years of existence, Compra Agora has around 400,000 registered users, more than 100 distributors and 48 industries, allowing retailers to be empowered by shopping and researching products with complete autonomy and freedom to acquire the main market brands. In addition to serving the entire country, it also has operations in Argentina.
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