Mynd, the largest influencer and entertainment marketing agency in the country, held, on Tuesday night, the 8th, the first edition of ‘Mynd Day Summer and Carnival’. The event, which was attended by professionals from agencies and advertisers, discussed cases and projects that promise to warm up the hottest time of the year and featured exclusive shows by Claudia Leitte and Léo Santana. The talks and presentations took place at GExperience, Globo’s theme park, which is located at Shopping Market Place, in São Paulo.
In order to generate greater integration between market professionals and open debates on the innovations that the Carnival scenario can bring to advertising, Mynd Day brought as speakers the executives of the agency José Cirilo, Camila Zana, Mariana Campos and Julio Beltrão, which presented projects, experiences and successful cases such as Bloco da Preta, which for over 12 years has brought together around 500,000 people on the street at each parade, promoting brand activations and branded content on social networks.
Singer Léo Santana and digital influencer Lore Improta also spoke exclusively about their new project for Summer 2023: the Baile da Aclamação, which consists of a party to praise Bahian culture; and Claudia Leitte talked about her plans for Carnival, which include a new tour of Prainha da Claudinha, in celebration of her 20-year career. Cirilo, the company’s CMO, explains:
“Mynd is strengthening the path that allows connecting products, brands, personalities and consumers for next summer and, consequently, for Carnival. For this reason, we are creating strategies in partnership with our customers and brands so that we can foster this segment and promote discussion in the market.”
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The post ‘Mynd Day Verão e Carnaval’ presents projects to the market and brings a show with Claudia Leitte and Léo Santana appeared first on DNEWS.