With a month in advance for one of the main dates of Brazilian retail, Americanas starts its warm up for Red Friday, the brand’s Black Friday. With discounts and special actions, the brand launches the “Haaaja Promotion” campaign on its website, app and physical stores throughout Brazil. Americanas will also hold the biggest live of early promotions on 11/11, with a series of distinguished guests.
Haaaja promotion – With the motto “haaaja promotion”, Americanas debuts the campaign signed by WMcCann and starring Galvão Bueno, in addition to Ana Clara and Camilla de Lucas, who were managed by Stage Digital. There are thousands of products from different categories with discounts of up to 80%, in addition to the possibility of up to 50% cashback with Ame. Some of the featured departments are electronics, home appliances and market.
Live 11/11 – To give you a taste of the traditional Black Friday Show, Americanas will hold the biggest live of early offers on 11/11. The two-hour broadcast will feature eight super influencers: Camilla de Lucas and Bianca Andrade as hosts of the attraction, and influencers Vanessa Lopes, Gil do Vigor, Gkay, Oli Natu, Jean Luca and Thamirys Borsan. Together, the guests have more than 178 million followers on their social networks. The live will be broadcast from 19:00 on YouTube by Americanas; on the profiles of some influencers, such as Gkay on YouTube and Vanessa Lopes on TikTok; and in the brand’s app. The design, development and production of the 11/11 project is by Play9, as well as the strategy and management of creators.
Streaming through YouTube allows the connection between viewers, brands and creators, promoting interaction so that users can follow promotions and ask questions that are answered during the live, motivating the purchase. The platform’s live commerce tool facilitates the purchase of products presented in the live without interrupting the viewing experience, in the best style of shoptainment.
On live, viewers will be able to take advantage of many early Black Friday deals and exclusive coupons. Fun is guaranteed with dynamics and viral games involving guests. The promotion “Haaaja television: buy a TV of any model in stores, website or app and compete for a giant TV a day until the end of November”, on air since September on Americanas, will also be valid during the live.
“We are committed to once again holding the biggest and best Red Friday in Brazil. With that in mind, we anticipate special actions for our customers. Especially this year, we are pleased to have Galvão Bueno as one of our biggest stars, as well as a super team of partner influencers. Our goal is to bring customers from all over Brazil not only offers, but a lot of entertainment and fun in a unique way, which only Americanas knows how to do”, says Aline Oliveira, head of marketing at Americanas.
To follow and know everything about Esquenta Red Friday Americanas and the live on 11/11, just follow the brand on social media or access the special hotsite for the date.
Want to know more about the news? Don’t forget to follow the ADNEWS on social media and stay on top of everything!
The post Americanas launches a campaign with Galvão Bueno, Camilla de Lucas and Ana Clara appeared first on DNEWS.
