O Duolingothe most popular language learning platform and the most downloaded educational app in the world, announces that it is the official sponsor of Qatar – but not what you’re thinking!
Em “The Other Qatar”a Brazilian campaign that has gone global, the app’s famous little green owl is presented as the new mascot of Qatar FC, an amateur soccer team from Itaguaí, RJ, and that literally everyone can be proud of! Duo is known for being a demanding teacher, demanding lessons from students on a daily basis, and now he will also play the role of coach, in a fun video in which he motivates players as they practice the sport, sign the contract for sponsorship and of course – learn a new language with Duolingo.
In addition to providing new kits for Qatar FC, with this partnership Duolingo will be responsible for renting the soccer field for a year, donating sports equipment such as balls, cones and water bottles to the team, and will offer Super Duolingo subscriptions (premium version of the app that allows for more fluid learning) for the entire team, board and their families. But all this with condition that everyone maintain their offensive – days in a row that students take lessons on the platform – updated.
Check out the campaign video:
Analigia Martinsmarketing director for Duolingo in Brazil, says:
“Duolingo could not be left out of one of the greatest moments of world sport, which unites several nations that speak different languages, and decided to invest in something that is in line with its mission. With the sponsorship of Qatar FC, formed by individuals who, like most Brazilians, are passionate about football, we reinforce our common purpose, which is to offer opportunities and alternatives for people, through sport and education.”
Alex Felix dos Santosdirector of Qatar FC, comments:
“We are very happy to establish this partnership with Duolingo, as we will be able to continue doing our work with Qatar FC here in Itaguaí, supporting our community. In addition, we encourage the team to learn a new language, which we know can transform lives.”
João Passarinho NettoVice President of Creative Strategy at Jotacom, adds:
“This sponsorship, more than special, comes at a time of important visibility for the brand with its strategic purpose of multichannel in favor of education”.
The campaign was created by advertising agency Jotacom, in partnership with the app’s global marketing team, and will be displayed on Duolingo’s YouTube, Instagram, Tik Tok, Twitter and Facebook profiles.
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