Taking another step into the world of games, the New Erathe most iconic brand of headwear in the world, joined Free Fire, the most downloaded battle royale in the world in 2021, according to App Annie, to launch the first exclusive line of the game.
In all, the collection has 14 pieces, including caps and buckets, with custom prints that refer to the Free Fire universe. With a design developed by the fashion brand’s stylists, the line uses colors and items present within the game, and was created with a focus on Free Fire fans, so that they can dress the game’s universe in the real world and express their connection with the game.
The central inspiration is the Free Fire logo, in addition to the classic Booyah!, conquered by players by winning a match. All products will be available from November 10th at more than 100 New Era physical stores across the country, in addition to e-commerce and authorized multi-brand stores.
“We are very excited to present this collection to an extremely passionate audience. Free Fire fans deserve a line of personalized and quality products so they can connect the virtual environment with the real one. That moment has finally arrived!”, comments Christiano reis, marketing manager at New Era.
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