November started with everything. With the World Cup coming up this month, football has entered the publicity world once and for all. The search for Hexa and the fans for hopscotch became the main theme of several campaigns, and among them, one name stands out: Vínicius Jr.
The player has increasingly appeared in campaigns for various brands. After being a victim of racism in Europe, Vinicius turned around and really seems to have become the new face of the Brazilian team among the main companies that plan to use the biggest football competition in the world to promote themselves.
To stay on top of new market launches and join in this World Cup climate, we list 5 special campaigns launched by different brands that marked the first half of November for their creativity, importance or achievement:
Check out the best campaigns of the first half of November below:
Vivo – Black Teachers
Even though Brazilian football is full of black idols within the 4 lines of the field, when we look at the coaching staff bench, there is an evident absence of black professionals commanding the selection. For this, Vivo joined CBF in one of the most socially important campaigns related to this year’s World Cup. know more.
Guaraná Antartica – The Canarinho is on the cusp
The time has come to get ready to cheer for the Brazilian team and who better than Canarinho, the official mascot of CBF, to bring the feeling of celebrating and vibrating for Brazil? As the official sponsor of the Brazilian fans, Guaraná Antarctica understands our way of cheering and invited Canarinho to represent all Brazilians at this moment in a special video. know more.
Zé Delivery – If you have Zé, you have victory
For Brazil to be champion, it is necessary to put Zé in the game! The team has never won a title without a “Zé” in its squad, and this year cannot be different. And if in every World Cup Brazil won there was at least one “Zé” on the field, for luck in the search for hexa, Zé Delivery summoned Vinicius José Paixão de Oliveira Junior, or rather, Vini “Zé” Jr, as the new ambassador of the brand in action in its new campaign. know more.
Banco Bmg – Special cards with the face of your team
O Banco Bmg announced a new marketing campaign targeting Partner Football Club Cards. The campaign has several pieces, among them films of 60”, 30”, 15” with the five teams it sponsors – Corinthians, Atlético Mineiro, Vasco, Ceará and FC Barcelona?? To publicize the new idea, the Bank prepared a special video campaign. know more.
Duolingo – Sponsoring Qatar?
Duolingo announced this week that it is the official sponsor of Qatar – but not what you’re thinking! In one of its most creative campaigns, called “O Outro Qatar”, the owl symbol of the brand is presented as the new mascot of Qatar FC, an amateur soccer team from Itaguaí, RJ. know more.
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The post TopPubli: In the mood for the World Cup, Vínicius Jr. is featured in campaigns appeared first on DNEWS.
