GOLLOG, the logistics solutions unit of GOL Linhas Aéreas, carried out an unprecedented marketing action yesterday, 9, in the final of the 2022 Brasileirão, between Palmeiras (SP) and Atlético (MG). A uniformed GOLLOG employee entered the field with a customized CHEGOL box to deliver the official ball to the referee to start the match.
The São Paulo team had already been confirmed champion on November 2, when they beat Fortaleza. As is customary in cases where the title is decided in advance, the delivery of the cup and medals to the victorious squad was carried out in the first game as home team after confirmation of the title, this past Wednesday.
At the time of the final award ceremony, four GOL flight attendants took to the field to participate in the action. Three of them went to the lawn carrying the trays with the medals and another carrying the trophy. Properly uniformed, they positioned themselves on the stage and helped with the delivery of medals and the cup to the champion.
“GOL’s marketing actions have always been guided by innovation and creativity. And in this show in the final of the Brasileirão it couldn’t be different. GOLLOG strives for the excellence of its services and has solutions for the most diverse areas of transporting products and luggage. In addition, we are the largest airline in Brazil and we are very proud to be able to be aligned with the sport, something that is so alive among Brazilians”, says Renata Maluf, Director of Marketing, Products and Channels at GOL.
GOL, in tune with the national sport
GOL has been the official sponsor of the Brazilian Football Confederation (CBF) for nine years. In addition to being the official carrier of the men’s and women’s teams. The Company is still a signatory of the Pact for Sport and is part of a working group that focuses on building a business environment that is more conducive to investment in sports.
Adding to all this, GOL also sponsors competitions held by the Brazilian Volleyball Confederation (CBV), such as the Superliga, Grand Prix and Beach World Cup, in addition to all the Women’s Basketball League (LBF) games.
GOL believes that the support of brands, the media and the engagement of all fans are essential to promote growth and increase the visibility of Brazilian sport.
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