This is a market that grows every day, but it is necessary to have the right strategies for growth to happen in the right way.
It’s not because the betting market is booming that they all will work. For this to happen, it is necessary to invest in correct strategies.
To understand this expansion, in 2019 alone, the sports betting segment raised more than US$ 77 billion, according to WLA data. A little more than half, 57%, are football-related bets. Then there are the horse and dog races.
The growth doesn’t stop for a. Between 2020 and 2025, the betting market expects new revenues to reach more than US$ 100 billion.
Bearing in mind that in Brazil the bookmakers are not yet fully regulated and, therefore, they operate outside the country. The trend, according to studies, is that after the regulation, Brazil alone raises more than US$ 3 billion.
But the more competition, the more the bookmaker needs to invest in the correct strategy to succeed, after all, punters will have many options for fun. With that in mind, here are some important tips.
How to work marketing in bookmakers?
In order to succeed in a business, it is very important to invest in marketing strategies and, consequently, to be able to capture new customers.
So, keep an eye on the details that companies need to invest in order to correctly apply these strategies.
1 Produce unique content
Before being a gambler, a person is a fan. Because of this, investing in exclusive content from the main teams of the most bet modalities can be a good thing for the bookmaker.
Many sites in this segment already do this, such as the Academia de Apostas, which gathers several special tips for its audience and, with this differential, ends up attracting new users.
In addition, this site suggests the top trusted bookmakers for players by explaining how it works and detailing each one.
2 Social media posting schedule
The Brazilian is on the social network. More than 159 million people in Brazil access social networks every day. That is why it is very difficult for a company to succeed without having a presence on social networks.
So, bet on a schedule of publications and topics related to what users would like to see. On weekends, football game days, choose to publish this type of content.
Take the opportunity, if possible, to hire people who can bring more credibility to your brand, such as an influencer or someone who has influence in the sports segment you want to promote.
3 Have attractive services
Who doesn’t like to earn benefits, right? Therefore, investing in differentials such as, for example, bonuses for new registrations can be a great bet to increase brand visibility.
Many people take advantage of bookmakers to invest
Of course, it is not an investment with 100% certainty of return. After all, the profit will only come if you hit the bet. However, if there is study and dedication in the segments you invest in to bet, the profit can generate extra income.
Generally, these profits arrive between 10 and 15% of the amount that was bet.
It is important to point out that as it is a game, the gambler must be very careful with addiction and always pay attention to financial planning so as not to win beyond what is set aside for this destination.
Before betting, do a lot of research to find out if the bookmaker you trust, in this way, will be another safe and headache-free form of fun.
(Credit: Markus Winkler on Unsplash)
