Pas added three Gran Ojos, 17 Golds, 18 Silvers and 52 Bronzes; We Belivers was the Agency of the Year and Ab Inbev the Advertiser
Brazil ended the 2022 edition of El Ojo de Iberoamerica with 90 awards in total, with three GPs, 17 Ojos de Ouro, 18 Silver and 52 Bronze. This Friday (11), the last day of the festival, the country received 40 trophies (11 gold, 6 silver and 23 bronze), which added to the 25 awards on Thursday (10) and the 25 awards on Wednesday. fair (9).
Africa was the Brazilian agency with the most trophies this year, with a total of 28 of the 90 won by all Brazilian companies, two Gran Ojos and five de Ouro. Dark Kitchen was the owner of another GP and a Gold. VMLY&R (4), Mirum (3), Ogilvy (2), CP+B and AlmapBBDO (1) also received Ojos de Ouro.
Africa’s CCO, Sergio Gordilho celebrated the fact that the agency was awarded the most awards among Brazilian companies for the sixth consecutive time. “It’s an incredible feat in itself,” he told PROPMARK. “But this is also a great recognition because it not only places us among the best in Iberoamerica, but also rewards the consistency and creative quality that we have built over time as an agency”, added the creative.
The Mexican We Believers was the Agency of the Year and, for the second year running, was also chosen as the Independent Agency. The company was responsible for two of the most awarded cases at the event, both made for AB InBev Mexico, one called ‘Plastic Fishing Championship’ and another called ‘Narradores Mexicanos’.
Gustavo Lauria, creative at We Believers, was the Best Creative. DDB Latina was the Best Iberoamerican Network, Ab Inbev the Best Advertiser; Yupi Segura was the Best Director of the Year and Primo the Best Producer.
In relation to the last face-to-face edition of El Ojo, held in 2019, Brazil had fewer Ojos. That year, the country had 250 in total, 4 Gran Ojos, 39 Gold, 99 Silver and 108 Bronze. In 2021, when the festival took place remotely, Brazil received 141 awards (39 Gold, 49 Silver and 50 Bronze).
last day
in the category content, the country won seven awards, including two Golds (VMLY&R Brasil and Mirium Agency) and 5 Bronzes (two for Wunderman Thompson Brasil, two for Africa and one for Mirum). J in the category DesignBrazil won six trophies, three being Golds (all for Africa), one Silver (for Hogarth) and two Bronzes (Grey Brasil and Publicis Brasil).
A categoria Digital & Social awarded the national market with 9 awards, three being Golds (Mirium, VMLY&R and Ogilvy Brasil), three Silvers (David So Paulo, AlmapBBDO and Mirium) and three Bronzes (Grey Brasil, Ogilvy Brasil and AlmapBBDO).
in the category Movie, the country won five awards, one being Gold (Dark Kitchen Creatives), one Silver (Wunderman Thompson) and three Bronzes (Publicis, Gray Brasil and Wunderman Thompson). While in the category Best Latin Idea for the World, Brazil won a Bronze award for Africa.
Em Sports, Brazil won four trophies, one Gold (VMLY&R Brazil) and three Bronzes (one for Mirium Agency Brazil and two for Wunderman Thompson Brazil). in the category SustainableBrazil won 5 awards with one Gold (VMLY&R Brasil), one Silver (Africa) and three Bronzes (Wunderman Thompson, David So Paulo and AlmapBBDO).
Finally, to category The Third Eye awarded the national industry with three Bronzes, one for David So Paulo and two for Africa.
Big Brazilian Eyes
As mentioned above, Brazil ended the festival with three Gran Ojos, the festival’s top prize. Two of them were conquered by Africa, with the cases “O Jatob Refugiado”, made for the Articulation of Indigenous Peoples of Brazil and another for the work “Heinz Marz Edition”, made for Heinz.
The Gran Ojo won by Dark Kitchen was the “Under Pressure” campaign, made for Dove.
