Ao has the creation of the StarMKT house agency, production by Paprika Filmes and media plan by BETC/Havas
Title sponsor of the Brazilian Championship, Assa Atacadista launched its Craques da Economia campaign. The action brings the narrator and sports commentator Eder Luiz to join the brand’s poster boys, Ingrid Guimares and Bell Marques.
The pieces also mark the beginning of the signature of the Official Wholesaler of Nosso Futebol by Assa.
Created by the StarMKT house agency, produced by Paprika Filmes and a media plan by BETC/Havas, the campaign simulates the format of sports programs and features films that, in a light and humorous tone, put Ingrid and Eder debating football issues at the at the same time they talk about the economics of Assa’s field offerings.
The scripts explore the duo’s comic vein. Brazil goal! barbecue goal! goal in bars and commerce!, says Eder, at a certain point in the first film, in which Ingrid answers T bom, amor. The staff already understood.
The fun dynamic continues in a series of contents that will be made available on the Assa D Jogo platform, a hub of information about football, including news about the sport, table of the main championships, results and data from the rounds, as well as quiz and polls on the topic. .
