Amateur team from Itagua, in Rio de Janeiro, receive support from the language platform for a year
To talk about the World Cup, the language platform Duolingo has become an official sponsor of Qatar. But not from the country, but from Qatar FC, an amateur soccer team from Itagua, Rio de Janeiro.
The mascot Duo, known for being a demanding teacher, now also plays the role of coach, in a video in which he motivates players as they practice the sport, they sign the contract for the sponsorship.
In addition to providing new uniforms for Qatar FC, with this partnership Duolingo will be responsible for renting the soccer field for a year, in addition to donating sports equipment such as balls, cones and water bottles to the team.
“With the sponsorship of Qatar FC, made up of individuals who, like most Brazilians, are passionate about football, we reinforce our common purpose, which is to offer opportunities and alternatives to people through sport and education,” he says. Analigia Martins, Duolingo’s marketing director in Brazil.
“We are very happy to establish this partnership with Duolingo, as we will be able to continue to do our work with Qatar FC here in Itagua, supporting our community. In addition, we encourage the team to learn a new language, which we know can transform lives.” , comments Alex Flix dos Santosdirector of Qatar FC
Joo Passarinho Nettopartner vice president of Creative Strategy at Jotacom, adds: “This sponsorship, more than special, comes at a time of important visibility for the brand with its strategic purpose of multichannel in favor of education”.
