The campaign, signed by Mutato, has three short films that reveal stories that may have happened at Ipiranga gas stations
Ipiranga invited Márcia Sensitiva to bring the forecasts for the end of the year and for the World Cup in the campaign “#HistriasdoFuturo the forecasts of those who see ahead”.
The play, signed by Mutato, will be marked by three short films, which will reveal stories in a joking tone that may have happened in the Ipiranga gas station network.
We are made of stories that happen to people who relate to the brand. In this atmosphere of games and the end of the year, the presence of Márcia and the predictions in the videos are a bet to make another campaign go viral, in a fun and high-spirited way, said Brbara Miranda, vice president of Marketing and Ipiranga Business.
As support and for greater engagement, the campaign also has actions that will involve a quiz with the astrologer and a game with a roulette that predicts the future, for those who try their luck.
