The campaign, signed by Lew’Lara\TBWA, offers the opportunity for consumers who own a pickup truck from another brand to experience the New Nissan Frontie
Nissan presented its new pickup, the Nissan Frontier, and to mark the launch of the new car, the brand prepared the “Pick-Upgrade”.
The campaign, signed by Lew’Lara\TBWA, offers the opportunity for consumers who have a pickup from another brand with some inconvenience to try the New Nissan Frontier. The first video of the action is already available on the brand’s YouTube and there will be others throughout the month of November.
Presented by comedian Maurcio Meireles, the initiative was born from monitoring social networks (social listening) in search of negative comments from competing pickup trucks.
The time when a customer is not happy with a product or service can be a good time to test a new option. How about doing it with humor and turning it into content? That’s what Nissan did in this fun live/content/film/social listening, responding, said Andr Gola, CCO of LewLara\TBWA.
