Grupo Globo was chosen as the best digital content company according to the iBest poll, having been elected by popular vote as the best in Brazil in News and Journalism. In addition to this award, he was the winner of the iBest Academy in News and Journalism with the newspaper O Globo, Podcasts with O Subject, Decoration and Organization with Casa Vogue, Sports with GE and Fashion with Vogue. Completing its awards, it was also Top3 in the popular vote in fashion with Vogue, and Top3 by the Academy with Valor Econômico in Economics and Business.
The Globo group, which is the largest media conglomerate in the country, has demonstrated success in its strategy of focusing on consumer interests, offering a range of digital products that have proven to be leaders. “The generation of quality content, which Organizações Globo has determined for a long time, is now allied to a relevant focus of growth and support in the digital universe. This strategy is proving to be successful in reinforcing Globo’s positioning and proximity to its audience, through digital channels that are more suited to their preferences”, analyzes Marcos Wettreich, CEO of iBest.
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