According to a survey conducted by Digital Tribune, 46% of respondents invest more time in sports apps during football events
With its start scheduled for this Sunday (20), the World Cup promises to move the domestic market. According to a survey carried out by Digital Tribune, about 90% of Brazilians who watch the championship would consider buying something they saw in advertisements during that competition.
Furthermore, the survey also pointed out that 41% of Brazilians consider buying an advertised product on the same day as the games and 28% would buy it 2 or 3 days later.
Another point pointed out in the study was that 66% of Brazilians want to see funny brand ads during the tournament.
In terms of apps, 46% of respondents said they invest more time in sports apps during football events like the World Cup, while 32% said they invest the same amount of time they normally do.
“App advertising needs to know how to seize the moment. An event capable of bringing together different feelings and cultures during. Bearing in mind that football is a sport present in the lives of all Brazilians, enabling greater attraction to well-developed content”, said Herwin Genz, director of Digital Turbine for Latam.
From the same point of view, the study pointed out that 31% of people look for information about games or players on websites, while 29% look for it in applications.
In terms of gender, the survey showed that 62% of the audience that watches the World Cup will be women, against 38% men and the age range of viewers will mostly be between 25 and 34.