With the project, brands will be able to maximize the reach of content and optimize resources
TikTok and Eletromidia have teamed up to offer complementary ad packages during the summer of 2023, in the cities of São Paulo and Rio de Janeiro. Through the project, brands will be able to maximize the reach of content and optimize resources.
With the partnership, the companies begin to offer a package in which the contents created by the brands with the creators of the platform will also be broadcast on the Eletromidia screens.
The summer campaigns will last from December to February and will include content from six verticals: travel, fashion, food, beauty, drink and shopping. In addition, the companies offer brands a package covering services and summer experiences carried out by them on the streets of São Paulo and Rio de Janeiro.
Summer is usually an important sales period, both because of the holidays and the festive season, but also because people are experiencing the streets more. According to the study “Family Consumption Intention (ICF)”, published by the National Confederation of Commerce in Goods, Services and Tourism (CNC), street advertising has increased for nine consecutive months since January 2022.
The consumption of videos with the hashtag “vero” grows year after year, with a total of 5.6 billion views in the last twelve months, while the hashtag “vemvero2023” already has 10 million views.
