The partnership between the brand and the actress was announced with a project co-created by Mudah
Salon Line announced the new member of its team of ambassadors: the actress and presenter Maisa.
Masa joins the team that includes names such as Preta Gil, Ludmilla, Rika Januza, Iza, as well as influencers who already consumed the brand and became great partners.
For me it means a very positive start. I already know the Salon Line products and I really like them. I feel it has a lot to do with my audience, they will relate! a young, colorful and fun brand that is super aligned with my purposes and values. We have everything to do incredible things, stated Maisa.
To announce the partnership and consolidate this relationship, Maisa participated in a makeover with the Red Matizadora Mask #TodeCacho. The project relied on the co-creation and strategy of Mudah, which has Maisa as a partner and co-founder.
Having Maisa with us is a great joy. We always liked her and this desire for partnership comes from a long time ago. She is the face of our company. In her networks, she has always promoted important issues such as empowerment, in addition to raising important discussions for her audience, just as we do with our consumers. In addition to being young, fun and up-to-date as we and our brands are. Being able to have her on the team is extremely important for us, said Kamila Fonseca, marketing director at Salon Line.
