Microsoft Gaming CEO Phil Spencer has once again reiterated that the tech giant’s acquisition of Activision Blizzard is more about mobile games like Candy Crush than Call of Duty.
In an interview on The Verge’s Decoder podcast, Spencer stated that mobile games are experiencing much greater growth than console or PC games. He also admitted that Xbox has a minimal presence on mobile. He said: “Anyone who picks up the phone and decides to play a game will see that for themselves.”
With that absence in mind, Spencer considers it urgent for Microsoft to make a presence in the space. He said:
“If we’re not able to find customers on phones, on whatever screen someone wants to play games on, you’re really going to be segmented into a gaming niche that running a global business becomes very challenging.” Basically, as mobile gaming grows and console gaming remains stagnant, Microsoft’s market share will decline. He concluded that: “It’s critical that if you’re trying to run a global gaming business at scale, you find your customers where they want to. play games, and increasingly, mobile is where people want to play games.”
He also indirectly responded to Sony’s criticism of Microsoft’s future ownership of Call of Duty. “The idea that Activision is all about Call of Duty on console is a construct that can be created by our console competitor,” said Spencer.
Spencer’s statement is in line with what he has said in the past. In an August interview, he said that mobile was “the biggest gaming platform on the planet”. In October, he noted that the company plans to treat Call of Duty like Minecraft. In Microsoft’s filing with the UK Markets and Competition Authority, it stated that the company intends to open an Xbox-branded mobile store.
This article is a translation of the writing by Grace Benfell to the website GameSpot.
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