The campaign, created by Artplan, seeks to highlight the works carried out by the company in its first year of operation in Rio de Janeiro.
Águas do Rio, the concessionaire responsible for basic sanitation in 27 municipalities in Rio de Janeiro, launched a campaign whose challenge is to talk about the results of the company’s first year operating in the state of Rio de Janeiro.
The campaign, created by Artplan, features comedian and actor Rafael Portugal as its star. In the play, he is dressed as a song and jokes about issues of recognition of works.
“Our focus in this first year was to recover the existing structure, carrying out small and medium-sized works, which generate positive impacts for people. Our teams are everywhere in the cities we serve and we believe that this is being noticed and recognized by the company. population. And the film talks a little about that, about our presence and the tireless work we are doing to transform people’s lives”, said Institutional Relations director, Anselmo Leal, responsible for the concessionaire’s communication area.
The complete campaign includes films in different formats, pieces for radio, newspapers, branded content, merchandising and digital media.
From the central idea of the campaign, promotional messages for Águas do Rio, renegotiation of debts, action in protection of the environment and improvements for communities will also be deployed.
