What’s the World Cup song you can’t get out of your head? Yes, it’s the same one you thought and leads any internet search on the subject! And if until now no other anthem has arrived to win people’s hearts, Brahma fulfills the nation’s request and brings the new hit of the Mundial. As Brazilians love to leave everything with our face and bring our cultural identity, making any song Brazilian, the brand meets the popular request, unites Zeca Pagodinho, Tierry and Bárbara Labres and assembles the perfect selection to launch the national version Waka Brahma
Always valuing the passions of Brazilians, Brahma has praised people’s love for the Brazilian National Team. And it’s at the World Cup when Brazilians unite around a single goal and show all their Brazilianness, especially when it comes to music. Even to create different versions of a World Cup anthem. Have you ever imagined Waka Brahma in a mix of samba, funk, piseiro and sertanejo/arrocha? No! So the Brazilians show you!
“Brazilians are brilliant, they have enormous creative potential and, when the World Cup arrives, this creativity emerges, whether on the pitch, where the Brazilian team is, or outside it, in the crowd. After feeling proud of the Selection shirt again and painting the whole country, the time has come to show this with an unprecedented song, with the face of Brazil. So we took a worldwide hit and turned it into an even more unforgettable song. And the best: in a way that only we Brazilians can do it”, says Maurício Landi, Brahma marketing director.
In this 2022 FIFA World Cup, Brahma has highlighted the unity of people around a common and very special feeling that is to be Brazilian in a World Cup. After showing the real meaning of the Brazilian National Team shirt and inviting consumers to wear the Amarelinha and paint the Brazil national team and still bring the official Brahma Fifa Fan Festivals Arenas to the country, the time has come to get everyone to sing and dance with a new hit! The action was created by the Africa agency.
Listen to Waka Brahma:
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The post Brahma relaunches a new World Cup hit with a taste of Brazil appeared first on ADNEWS.
