The campaign, signed by the house of Ame, aims to reinforce fintech’s presence in cashback promotions in the country
Ame joined two passions of Brazilians, Black Friday and World Cup, to stamp its new “Cashback Friday” campaign.
The campaign, signed by the house of Ame, aims to reinforce fintech’s presence in cashback promotions in the country. The 30” piece features supporters of different nationalities singing the song “Todo o Mundo Ama, Todo Mundo Ame”. NoCandy’s film production.
Communication is supported by i-Cherry’s media strategy and Stage’s influencers, in addition to broadcasting on radio, OOH and content on social networks.
As part of the campaign, Ame also convened a team of more than 30 influencers, with names like Babu Santana, Glenda Kozlowski and Paola Carosella, who will talk about the benefits of cashback and the advantages of paying with the app.