The #BotamosoZpraJogo campaign, created by GUT So Paulo, has as its guiding thread messages that reinforce the presence of Zs on the field
On the eve of the World Cup in Qatar, Z Delivery is betting its hopes of winning the six-time Brazilian national team on a Z.
Due to superstition, every year that Brazil lifted the cup, there was a Z in the team, like José Macia, Pepe, José Maria Rodrigues Alves, Z Maria, José Roberto Gama de Oliveira, Bebeto, and José Vtor Roque Jnior, Roque Jr. In keeping with tradition, Z Delivery called on Vinicius José Paixo de Oliveira Junior, known as Vincius Jr, as the brand’s new ambassador.
The #BotamosoZpraJogo campaign, created by GUT So Paulo, is led by the player and has messages that reinforce the presence of Zs on the pitch.
OZ Delivery the face of Brazil. And is there anything more Brazilian than doing that ‘fzinha’ for our Seleo to bring home the hexa? That’s why we turned Vini Jr. at Vini Z Jr. and #BotamosoZpraJogo. We want to keep the writing that when there is Z, Brazil is champion. We are passionate about the whole football party and we want to invite everyone to join us, enjoying, of course, a cold, fast and affordable delivery”, said Thais Azevedo, CMO of Z Delivery.
The campaign is publicized on the brand’s social networks and on TV.
