The campaign is the first signed by Tech and Soul for the company and represents an investment 97% higher than those carried out in the same period of 2021
ClickBus launched its new brand campaign focused on the high season of 2022/2023, entitled Whatever your destination, your journey starts here.
The piece, signed by Tech ans Soul, features actress, presenter and influencer Luana Xavier as an ambassador and positions the company as a fundamental partner when planning any trip.
With this campaign, we want to show our customers that, on our website or app, they can start planning their next trips with complete peace of mind and convenience. We also want to reinforce that bus travel is increasingly digitized and full of options to meet the needs of all types of travellers. In addition, with the campaign we want to make people consider the bus for all their trips, said Phillip Klien, CEO of ClickBus.
The campaign is the first of the partnership between ClickBus and Tech and Soul, which won the account in August of that year, representing an investment 97% higher than that made by the company in the same period of 2021.
“The campaign shows how Clickbus exists to help people’s lives. These are everyday situations in which the consumer can use the services in a quick, agile and safe way. After all, every trip has to start with Clickbus”, he says. Claudio Kalim, partner and CEO of Tech and Soul.
The communications went on the air on November 8th, in the interval of Travessia, on TV Globo and will continue until the end of January 2023 with pieces on TV, OOH and digital, in addition to merchandising on some free-to-air TV programs.
