The Faber-Castell Brasil survey pointed out that 45% of people seek inspiration from channels such as Instagram, Pinterest, Youtube and Facebook
The Map of Creativity survey, developed by Faber-Castell Brasil’s Consumer Marketing Insights (CMI) department, found that three out of four people consider themselves creative.
According to the survey, 96% of respondents agree that creativity can help transform the world not only as an artistic ability, but also as a form of innovation and problem solving.
When the subject is skills for the future, the study pointed out that creativity appears as one of the three most important, along with the ability to learn and resilience. Another data shown by the survey is that 85% of the population agrees that creativity is a trainable skill.
Creativity is like a muscle: it needs to be exercised daily to develop. We know that all people are creative in different ways. With the right stimuli, this creative capacity can increase, highlighted the president of Faber-Castell, Marcelo Tabacchi.
According to the company’s study, 44% of the population created something in the last week or month, be it the solution to a problem, improvisation in the face of some situation or even activities in the field of arts, music and gastronomy, for example. Furthermore, nine out of ten people agree that living a life with balance between leisure, work and study is essential to being creative.
To build an environment conducive to creativity, it is essential to know how to balance professional and personal routine, including a period in our daily lives to dedicate ourselves to activities that are propelling new ideas and connections of the mind, reinforced the Marketing director of the global product leader. of stationery and office supplies, Flvia Giordano.
For those who do not consider themselves creative, the main barriers to creativity presented by the study are the fear of: making mistakes, failing, rejection, disapproval, or even change (62%), lack of stimuli/incentives (43%) and lack of resources, such as money, materials, etc. (30%).
When looking for inspiration, social networks proved to be the first option for respondents. According to the survey, Instagram, Pinterest, Youtube and Facebook are the most searched networks (45%), followed by movies, series and plays (34%) and music (32%). Still according to the study, the night is the period when people feel more creative (28%) and the family is the greatest source of inspiration for most respondents (34%), followed by artists (28%).
According to 87% of respondents, creative people suddenly have ideas and there are also those who still believe that creativity is a gift (63%) or for few people (45%).
With regard to the most creative phase of life, the majority (51%) believe that childhood, compared to 27% who bet on adolescence, 20% who chose adulthood and 2% on old age.
The survey also pointed out that, among people who have children, 82% consider themselves more creative compared to 68% of those without children.
“Parenting challenges those responsible for educating children to create ways to entertain them, often with little. While childhood is the stage of greatest creativity performance, adults with children also need to reinvent themselves to keep up with all the inventive power of young people, highlighted Faber-Castell’s Innovation and New Business director, Bruna Tedesco.
When fathers and mothers were asked if they created something in the last week, 30% said yes, a higher percentage than that of people without children (18%).
