SBT announces the arrival of Roberto Grosman for the newly created role of CTO – Chief Transformation Officer (Director of Digital Transformation). The executive assumes the position with the mission of leveraging digital solutions, to continue the journey of Innovation and Digital Transformation of the broadcaster.
Grosman will have the challenge of leading the company’s innovation strategies, uniting the essence of Open TV to the needs and advances in new business models with a digital bias and focusing on the customer experience – viewers and advertisers. This new board will use content, technology, digital platforms and data intelligence to transform and leverage the way business is conducted at SBT. To this end, the CTO will lead the SBT Lab and the Digital Content area, which were already moving in that direction.
José Roberto Maciel, Chairman of SBT, points out:
“The coming of Grosman to SBT is a strategic move by the company. In addition to having such a complete professional, with such a rich history and a clear vision of market movements, he will help us enormously in the process of building our digital transformation that has already begun. The importance of having more robust distribution solutions, growth in linear and non-linear content production and consolidating a data culture are essential for the sustainability and perpetuity of the business.”
Roberto Grosman affirms:
“I take on this challenge with great humility in relation to the history of SBT, its brands and the entrepreneurial success of its founder. I believe that technological and cultural changes offer a unique moment of opportunity in the communication and media market that will benefit strong brands and bold plans.”
Roberto Grosman is an executive with a long career in the technology and marketing market, with more than 20 years of experience in companies such as F.biz agency, Google, Amazon and edtech Descomplica, in addition to having been co-founder of Fulano, a of the first start-ups in Brazil. Grosman holds a degree in Business Administration from FGV and an MBA from the MIT Sloan School of Management in Cambridge, in the United States.
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