The advertising quota offered to the market was divided into two deliveries, the master and the support ones.
The Disney Group announced that it sold all advertising quotas for the special programming on ESPN channels during the World Cup, held in Qatar. The event will start next Sunday (20th) and will be widely covered by the broadcaster, with debates and information about the games and selections.
The advertising quota offered to the market was divided into two deliveries, the largest of which, called the master sponsor, was closed with Sicredi, Galera Bet, Café Pilo, Motorola, Assist Card and Arcelormittal.
In addition, the ESPN and Star+ channels will also have support quotaholders, who will also be integrated into the World Cup programming. In this case, the members of the group are Philco, LG, Playstation, Stihl and Samsung.
The coverage of the championship by the Disney Group will include programs on television, such as portsCenter, ESPN FC, ESPN F360 and ESPN F90 and also covers digital media, with the PodCopa podcast, in addition to the event’s repercussions on ESPN’s social networks.
In television coverage, the group’s channels will have a series of professionals in Qatar to bring the backstage of the World Cup to subscribers. In addition to ESPN’s international team, América Latina will have 18 professionals in the country to carry out investigations, analyzes and reports for viewers.
In Brazil, ESPN’s programming will start in the early hours of the day, live, to accompany the entire World Cup. Throughout the almost 30 days of the championship, the group’s team of talents will count on the presence of Luís Fabiano, who will join other names in football, such as Zinho, Amoroso, Silas, Fbio Luciano, Z Elias, Fernando Prass, Djalminha and Diego Lugano.
