The campaign, produced in Maranho, Ceará and Fortaleza, celebrates the union and trajectory of the brand that was born from a circle of friends
To celebrate its 10th anniversary, Bem Bolado launched the Cola na Roda campaign, which rescues the brand’s fun DNA, which had been stored since before the pandemic.
The “Movimento Bem Bolado” campaign, was produced in So Lus (Maranho), Fortaleza (Cear) and So Paulo (So Paulo), and aims to reinforce the glue on the wheel concept through colors and tell the trajectory of the brand, which came up in a circle of friends.
This is what Bem Bolado is about, Brazil, color, the energy that is born from an idea and spreads through all the senses. The campaign celebrates our 10th anniversary, in which we managed to break into a segment that was little explored until then, strengthen a category and become a reference in the segment. We are very happy and honored to celebrate this milestone, explained Fabrcio Penafiel, founder and Marketing Director of Bem Bolado.
The campaign brings the meaning of Bem Bolado from different points of view, exalts Brazilian culture in different circles, from skateboarding and samba, from the berimbau to the Creole drum, and reinforces the brand’s mission, which seeks to fight for diversity and freedom.
The Cola na Roda campaign will run on social media, OOH, print and at all brand points of sale.
