Snack Content, data driven content studio by B&Partners.co, continued the always on partnership with P&G, one of the largest consumer goods companies in the world, with brands in the beauty territory: Old Spice, Secret and Gillette Antiperspirante. With its proprietary replicable methodology, Snack CBI (Community Builder Intelligence) that brings together a pool of data and research tools to gather insights, optimize production, recruit the right influencers, build community, measure and deliver results like a true creator. of content, Snack expanded the themes that each brand has in its profile by creating exclusive sections that will connect to more content territories.
For Old Spice, the focus remains on TikTok, where the new sections will connect the brand’s humor to other major themes that are currently trending on the platform. Initially, there will be six sections with creators Studio Ci, Ixpantalho and Tuppiniqueen (Igor Barcelar). The creations will be made with the product’s assets and trending trends such as ‘Smelling until you go home’, which will play with an Old Spice quality that guarantees you smelling all day long.
Gillette Antiperspirante, which remains in the sports and performance territories, also opening dialogue with aspiring athletes, will have its always on on instagram focused on the Specialized line and on the campaign that values the coaches behind every athlete. The new editorial line will bring more information and concrete knowledge to motivation with creators Matheus Ferraz, Reinaldo Colucci, Fabio Vicelli and Bruno Barbosa. With playlists like ‘I learned in the locker room (of life)’, creators of sports or fitness and self-care activities will talk about the lessons they learned inside and outside of sports, emphasizing important steps and elements for overcoming.
Secret, a brand that arrived in Brazil a year ago, will also focus on instagram, with content considering the concept “Check it out, WOW, you will love it” and the purpose of encouraging women so that they can challenge society. With creators Bea Azeved, Carol Peliçari, Sasha Vilela and Nayara Caroline, the playlists will feature editorials uniting the themes of beauty, self-care and female empowerment by using the territories of lifestyle and beauty to show how women can take care of themselves together, such as ‘ Eu e as amigos ‘, which uses the typical language of identification humor, highly popular in reels and TikTok, talking about situations that only women experience, using Secret as a hero. A friend to friend humor.
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