The special edition cans were given to people who are in direct contact with players like family and coaching staff.
Guaran Antarctica thought of a different way to support the Brazilian team. This time, the sponsoring brand of the CBF launched “Guaran Antarctica Simpatias”, to bring good luck to the players.
The flavors follow the most traditional traditions of Brazil, such as the use of coarse salt to ward off bad results, blowing cinnamon to bring luck, saving the seeds of a pomegranate, among others. In total, there are five flavors: rock salt, pomegranate, cinnamon, rosemary and pepper.
To bring positive energy to the athletes, the brand chose friends, family and professionals who work behind the scenes at the Seleo, to receive the first cans of the flavors, such as Marlia Nery, wife of the summoned verton Ribeiro, and Cristiane Tolentino, mother of the number 7 of the Seleo , Lucas Paquet.
The idea behind the brand’s action is to create a belt of luck around the players, with people who are there on a daily basis and who are fundamental to their success.
We are a 100% Brazilian brand and that is why we understand like no one else the power that traditions and beliefs have on our fans. Guaran Antarctica Simpatias translates a little bit of this contagious and unique energy of our fans, said Stephanie Tajiki, marketing manager of Guaran Antarctica.
In addition to the people present in the day-to-day of the selection, the brand also selected a team to faithfully represent the Brazilian fans composed of influencers Fred, from Desimpedidos and Wallace Neguere, Jukanalha and Jojoca, from NWB. Created by Soko, the action also includes a film starring those responsible for bringing more luck to players.
Guaran Antarctica has always been one of the brands closest to Brazilians, and during the World Cup this relationship becomes even more evident. That’s why we looked for inspiration in that sympathy that every fan knows to bring luck, and the six, to our side. Not just anyone can carry out such an action, added Joo Souza, Soko’s creative leader.
Consumers can also taste the exclusive edition in special actions promoted by the CBF during the transmission of the games in Brazil.
