The partnership between the brands aims to contemplate from the people who go to the restaurant to watch the games, as well as the people who will cheer from home
Outback brought together two Brazilian passions, beer and the World Cup, to launch its new campaign in partnership with Brahma.
During the days of the World Cup, the restaurant will offer free refills of draft beer and appetizers, for a period of 3 hours, for R$ 89.90 per person. The action is valid every day of the week, from 11 am to 8 pm, from November 20 to December 18, 2022 in all Outback restaurants in Brazil. The action also takes place in partnership with Sadia.
We know that Brazilians love to cheer and celebrate. We are already a brand present in moments of celebration for consumers and being in this one of the most anticipated championships for football fans is even more special for us, said Renata Lamarco, marketing director for Outback Brasil.
The action will also include people who choose not to consume alcoholic beverages with Guaran Antarctica refills. In this case, the cost is R$ 79.90 per person and, whoever chooses this option, has the chance to win a miniature of the mascot of the Brazilian national team, Canarinho. The action is valid only in physical restaurants and takes place while stocks of gifts last.
For sofa fans, the partnership between the brands will make the combos available via iFood.
In addition, Outback also entered into a partnership with Grupo Multi, which guaranteed the reinforcement of TVs in the restaurants so that consumers do not miss any of the games.
The campaign was created by Score, while the offline media strategy was handled by Santa Clara and the online and social media strategy by Ampfy. The public relations strategy is led by the JeffreyGroup.