The initiative, carried out in partnership with the NGO Vozes da Comunidade, aims to support institutions that foster the cultural scene of rhythm in the country.
Beats entered the world of Web3 with its new project “Beats Comunidade NFT”, in partnership with the NGO Vozes das Comunidades.
The Ambev brand is launching its first digital collectibles and inviting its community of artists and partners to collaborate with the initiative whose purpose is to boost funk in Brazil through blockchains.
This partnership with a brand like Beats increasingly drives the work developed by us in the communities of Rio de Janeiro and also in those institutions involved daily with funk music. The unprecedented choice of technology to generate funds for these organizations demonstrates the importance of this initiative, said Rene Silva, from the NGO Voz das Comunidades.
In all, 30 digital collectibles, also known as NFTs, were offered for sale, and through them it will be possible to invest in this brand fund to support institutions that foster the cultural scene of funk in Brazil.
The digital collectibles were developed by Lumx Studios and Monnos, Brazilian startups that connect Web3 businesses and brands using proprietary technologies. In a customized way and aligned with the brand’s strategy, the platform allows Beats to monitor engagement, understand the desires of its community and identify opportunities to engage and bring new initiatives to customers.
“The union of NFTs and music allows us to enter different markets, uniting different universes, allowing artists to reach other markets and helping art to be seen as an investment”, explained Andressa Schiessl, Innovation manager at Beer Garage Ambev.
The choice of blockchain technology reinforces Beats’ commitment to transparency and distribution of the amount raised through the project.
The proposal is to build Beats as a culturally active brand, in which funk is one of the platforms. Our mission is to use the brand’s innovation levers to join the cultural movement. And we found in this initiative a unique way to strengthen those who work in favor of rhythm, completed Thais Soares, director of the Beats brand.
