During the month of November, the platform is carrying out actions to raise awareness and value the black community
In the month of Conscincia Negra, TikTok commissioned a survey to “Estdio Nina: Pesquisa e Ao” on the perception of the black population in relation to Brazilian advertising, whether digital, offline or on TV.
According to the study, there is a unanimous understanding that the black presence has improved compared to the past, but that it is still not enough and is far from ideal since three out of four black people say they do not feel represented in Brazilian advertisements. .
During the month, the platform is carrying out actions to increase the visibility of the black creative community, in addition to promoting growth in the consumption of its contents.
The quest for equity, inclusion and diversity guides our actions on and off the platform throughout the year. Throughout the year, we carry out actions and seek to invest in causes that reflect the values and purposes of the platform and dialogue with the challenges of society”, explained Handemba Mutana, director of TikTok for Good in Brazil.
The initiatives include lives that have the presence of important personalities such as Manu Mendes, Mosezinn, Sher Machado, Senhor Leoncio, Medusa 01, Joga Zulu, and new features of the application, which aim to give more visibility to the black community of the application.
The new function, which is already live, encourages the indication of profiles within the platform with the feature “Ms da Conscincia: Indicate a black creator” to provide tips on the subject.
“Our goal is to create a community that embraces the importance of plurality and the history of the black community, inspiring other creators from all over Brazil,” added Mutana.
