The campaign, created by Made, was premiered during the broadcast of the Qatar World Cup on SporTV
Prudential do Brasil debuted its new advertising campaign that continues the concept explored by the insurance company during the year, called “Life is full of reasons to take out life insurance. And Prudential is a specialist in all”.
Created by Made, the film was aired during the transmission of the World Cup in Qatar, sponsored by Prudential do Brasil, on the SporTV channel. Within the atmosphere of the biggest football tournament in the world, the film highlights that even football reminds us of the reasons to have life insurance and the scenes make a counterpoint with moments in life that can be of celebration.
The campaign aims to increase the brand’s familiarity through an emotional connection between routine situations in life and one of the most popular sports in the world, explained Álvaro Rodrigues, partner and CEO of Made.
The media plan includes online and offline actions on SporTV channels. On TV, the piece will be present in the intervals between game transmissions and also during the channel’s programming. On digital, the campaign can be seen on GE and SporTV Play, among others.
Our purpose is to take care of lives. We want to offer our customers protection and peace of mind so that they can participate in and celebrate great moments, such as the World Cup. And we are very proud to release this film to celebrate the arrival of the 25th anniversary of Prudential do Brasil along with our largest investment in advertising in Brazil in the history of the insurance company, said Carlos Cortez, Vice President of Marketing, Products and Digital at Prudential from Brazil.
The campaign continues until December 18, the day of the grand final of the World Cup in Qatar.
