The event is free and organized by agencies SRCom, V3A and Haritz. In addition to the Ambev brand, Claro also sponsors the space
Agencies SRCom, V3A and Haritz teamed up with Brahma and Claro to set up the Arena Brahma Fifa Fan Festival, which promises to bring the World Cup atmosphere to the sands of Copacabana Beach. The event is free and has a nearly thousand-inch screen.
In addition to the games, the venue will also feature concerts after the final whistle of the matches. Among the confirmed names are Ferrugem, Gustavo Mioto and Pedro Sampaio.
Once again, Copacabana Beach is the setting for the Fan Festival in Brazil. Rio in the showcase of the world, showing that our people vibrate and love football! We are going to invite the whole country to enjoy the games in Brazil here in Cidade Maravilhosa and cheer together for Hexa. For us, at SRCOM, it is a great pleasure to hold this super event again on the most famous beach in the world!”, said Abel Gomes, SRCOM’s Creative VP.
The parties will take place on match days in Brazil, on the 24th and 28th of November and on the 2nd of December. As the Selecao advances in the championship, new shows will be announced.
The World Cup is the moment when Brazilians unite, and our full potential to do incredible things together is achieved. In addition to bringing the broadcast of matches to the FIFA Fan Festivals, we want to guarantee a great celebration for people, in a way that only Brazilians can do, with lots of music and unique activations. All this, in an even more iconic way in the best place for fans to unite, said Mauricio Landi, marketing director of Brahma.
In addition to the screen and the space for the shows, the Arena Brahma Fifa Fan Festival in Rio de Janeiro will have an infrastructure of a food court, restrooms, a medical station and a security apparatus, including cameras with facial recognition.
Only 7 cities in the world will host the FIFA Fan Festival. For us, holding an event of this magnitude in Rio de Janeiro is a source of great pride, as it puts the city in the spotlight on the international stage during the World Cup, exporting images from here to the whole world, in addition to generating high quality free entertainment for cariocas and tourists, and bringing big brands such as Brahma and Claro closer to their public, said Cristiano Botinha, partner and director of V3A’s music and culture vertical.
