As a well-known sports narrator says: take heart, friend! Two days away from the biggest football tournament in the world, there are a thousand superstitions for the Canarinho team to win the sixth. And hoping to see the achievement of the sixth star, it is even worth changing the name. Did you know that every time Brazil was champion there was a Zé on the field? Yeah Ze! And this year, none other than one of the stars of the Brazilian team is Zé da Copa – Vini Jr., whose name is Vinicius José Paixão de Oliveira Junior.
Zé Delivery Ambassador, Vini “Zé” Jr. ‘he put Zé in the game’ and, in an action with the brand, he published a video on his social networks writing Zé on his shirt for the Brazilian national team. The athlete’s prank went viral and influencers, Zé Lovers, as fans of the brand are known, employees and company executives changed their profiles on social networks, including the nickname “Zé” in their names. From then on, names such as: Rodolfo Zé Chung, CEO of Zé Delivery; Thaís Zé Azevedo, CMO of Zé Delivery; Mário Zé Casanova, Head of Communication at Zé Delivery, among others. The posts reinforce the campaign and claim that if the player has already put Zé in the game, now it’s their turn to do the same to bring luck to the Brazilian Football Team.
Zé Delivery and football
The arrival of Vini Jr. as a brand ambassador is part of Zé Delivery’s strategy to consolidate itself in the world of football. Recently, the Ambev platform and the Brazilian Football Confederation (CBF) announced the brand’s sponsorship of the Brazilian women’s and men’s national team. The partnership reinforces the support for the six-day journey and the connection with the millions of fans who will follow the games in Brazil with cold, fast delivery and at a very low price. Since the beginning of the year, the brand has carried out campaigns in several national championships – such as the Copa do Brasil and Copa do Nordeste – to get even closer to the fans.
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