The campaign presents a rereading of geek culture in the universe of home and decoration through content on social networks
Westwing and Marvel teamed up to celebrate the release of the studio’s new film, “Black Panther: Wakanda Forever After”, with an environment entirely inspired by the feature.
The union resulted in a themed children’s room, which presented the geek culture in a curation of products from both brands. In addition, Westwing put on the air a campaign with products that decorate the room, in addition to the sale of licensed Marvel products, such as collectibles and decoration items.
In this project, the universe of cinema and decoration go hand in hand, the scenography complements the narrative. We want fans of hero stories to feel inspired to bring that passion into their homes, explained Adler Berbert, Head of Content Marketing at Westwing.
The project has communication material and pieces for social networks, in addition to having influencer Ca Silvanno and artist Negritoo to publicize the partnership. The action also involves a campaign on WestwingNow.
