Solution to offer deliveries focused on digital marketing, social networks, audiovisual content, among others
REF presented Somos, the holding company’s new in-house solution. According to the company, the objective of the expansion is due to what it calls the ‘boom’ of the last decade. Between 2010 and 2020, the presence of in-houses in the largest multinationals in the United States increased from 42% to 78%, according to data from the Association National Advertisers.
Porto Seguro was the first company to work with Somos. The main deliverables are focused on digital marketing, social networks, audiovisual content, creative operation, media and performance, CRM, data and business intelligence.
Ricardo Calfat, COO, said that the model in-house ‘it’s not something new, but it revives in a different scenario with the advancement of digitization and the renewal of the advertising market’.
“Somos unites our expertise of 20 years in the market with the marketing of each brand in the quest to optimize and qualify day-to-day deliveries, with agility and real-time control of team productivity and the individual performance of each talent”, said the executive.
(Image credit: Louise Viallesoubranne on Unsplash)
