The campaign, created by Vteam, aims to reinforce card security
Visa extended its partnership with Galvo Bueno to launch its new campaign entitled “Count on luck to cheer, go with Visa to pay”.
The piece, created by VTeam (a group formed by VMLT&R and Fbiz), plays with the beliefs of Brazilians when cheering, featuring the superstitious Dona Geralda and her grandson Rafinha, who never saw Brazil win a World Cup. The objective is to show that, regardless of the fans’ superstitions, when making a payment, Visa is the best choice, as it brings more security.
Along with Galvo Bueno, the campaign will count on several influencers, who will develop content within the theme of sympathies. On Instagram, a filter with some of Galvo’s borders will be made available for dubbing and other actions will be carried out on Tiktok and Twitter.
In addition to the digital world, Visa will activate 100 bars in So Paulo and Rio de Janeiro with communication materials during the games.
This is the company’s second campaign with the narrator, who from June to October this year presented the Vai de Visa, Vai Brasil campaign. The narrator acted in the main media to communicate the promotion that will take Visa card holders to watch the World Cup final and also offers more than 30,000 prizes such as cashbacks of up to R$ 500 and adidas Al Rihla Training balls.
In addition to this action, Visa, in partnership with 18 companies, launched several actions in recent months and took more than 300 people to the games in Qatar.
