As part of the action developed in partnership with DM9, the assets will give access to BUDX to the operator’s customers
Claro launched a collection of World Cup NFTs for the customers of the official telecommunication operator in South America for the championship.
In all, there are seven models of Cup-themed NFTs, one for each round of the tournament and, as part of the action developed in partnership with DM9, in addition to composing the customer’s digital wallet with a crypto asset, the NFTs offered by Claro offer a exclusive experience and guarantee a pair of tickets for BUDX, a party held by Budweiser to broadcast the competition.
We are always looking to offer unique experiences to our customers. Bringing a collection of NFTs exclusive to the Cup meets this search for innovation that will bring fun and the possibility of supporting in exclusive events. And, within the motto that we are bringing in our ‘T na Claro’ campaign. T na Copa'”, said Ane Lopes, Director of Brand and Communication at Claro.
For the development of the arts for the NFTs, Claro had the creative direction of Benson Chin, art design by Fernanda Fonseca and illustrations by Shun Izumi and Breno Ferreira, artists from Casa Locomotiva. The works are all inspired by the events of the World Cup.
This action gains a lot of power by uniting a high-value collectible item for the affective memory with the technology and innovation that characterize Claro’s activities. Added to this is the celebration of the most popular sport in the world in a magical period for Brazilians, making this World Cup a unique experience for the brand’s customers, added Michel Issa, chief business officer of DM9.
