The runway took on the look of a grandstand and Vivo, official sponsor of the Brazilian National Team, presented the Hexa Cropped, exclusively created by stylist Isa Silva in partnership with the brand, to the SPFW public. The piece is an invitation for the fans to “react” and unite to encourage the selection during the championship that started this Sunday, November 20th.
To present the piece at the biggest fashion event in Brazil, Vivo selected Priscila Beatrice, the Brazilian look-alike of the multi-artist and businesswoman Rihanna. The pop icon has already demonstrated his passion for the country countless times and has shown signs that when the ball is on the field, it is for the “yellow” shirt that his fans are cheering for.
Marina Daineze, director of Brand and Communication at Vivo, says:
“The creation of Cropped by Hexa was always surrounded by a very good mood, we thought about the meme, the positivity, the joy, that we wanted a piece that the Brazilian fans would like to wear.”
Connecting football to another passion of Brazilians, the piece is an invitation for the fans to unite for the sixth star, the creation is by Soko, creative agency of earned media, and the action, in addition to “Cropped from Hexa”, will count on the partnership of various influencers who will help keep fans excited during the championship.
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