Casas Bahia debuted its new phase of the “A Maior Black do Brasil” campaign with different marketing activations, which includes as a highlight the participation of CB, brand influencer, in the program ‘The Voice Brasil’, on TV Globo, on the day November 17th. The network enhances the moment with a new combination of benefits for the customer, by revealing prices for TVs with Black Friday prices, including Gol de Pix and guaranteed delivery before the first official match of the national football team. All with the aim of reinforcing the commitment to the customer to serve when, how and where he wants.
With innovation and technology from Globo that promotes unprecedented interactivity, CB appeared on the program and spoke with presenter Thais Fersoza, telling about the main moment of the campaign, developed by VMLY&R, and its differentials during the Black Friday period.
At the same time, on November 17th and 18th, the retailer carried out several other advertising insertions in TV Globo programming breaks, such as in soap operas and newspapers, in addition to a new content action in the program ‘Encontro com Patrícia Poeta’. All actions with CB reinforce the unmissable offers that Casas Bahia will provide.
With the games approaching, the Gol de Pix campaign gains even more prominence and will reward customers based on the positive balance of goals in Brazil, in which the consumer can find a variety of products with the “Gol de Pix” seal and with amounts ranging from R$ 50.00 to R$ 2,000.00 reais per goal difference in Brazil.
In case of a Brazilian victory, the difference between the number of goals scored by Brazil against the opponent will be multiplied by the value indicated on the seal of the product that was purchased. That is, if the customer buys a participating product with the Gol de Pix seal worth R$100.00 (one hundred reais) and Brazil scores two goals ahead of the opponent, the consumer will earn R$200.00 (two hundred reais) in his bank account. It’s not a draw! Thus, the more products the customer buys, the more Pix values he can accumulate.
To receive the credit, simply open a digital account at banQi for free. The account must be registered by 23:59 on the day of the game (Brasília time) to enter the promotion. Click here and check out all the campaign rules!
The soccer player Vini. Jr continues as the official ambassador of Black Friday Casas Bahia and, alongside CB, reinforces the best offers and differentiated payment conditions for the final stretch of the most important retail period, such as discounts of up to 80%, payment in up to 30 installments interest-free and up to 70 days to start paying with your Casas Bahia card.
Ilca Sierra, Chief Experience Marketing Officer (CXMO) da Via, diz:
“Casas Bahia is a pioneer in special offers and an expert in terms of payment to meet the needs of Brazilians whenever, however and wherever they are. We chose to expand this new phase of our campaign, such as ‘The Voice Brasil’ and ‘Encontro’ programs, because our vision is to engage everyone in this important moment of shopping and engagement in Black Friday offers.”
The network’s Black Friday campaign, along with the Gol de Pix promotion, will be in full force on Casas Bahia’s social networks, which will be supported by printed pieces at bus stops, public clocks, advertisements, insertions on radio and TV, all developed by the agency VMLY&R. “With this initiative by Maior Black do Brasil, we show, in partnership with Casas Bahia, how it is possible to unite good ideas with attractive communication and in synergy with the current connected world through innovative formats of advertising insertions.”, said Tiago Barreto – Creation director.
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