Celebrating one year of operation this November, the RZK Digital, a company in the out-of-home digital media segment with 100% digital operations and a focus on data intelligence, has just conquered yet another exploration area, assuming the advertising of another 10 terminals in São Paulo. In this project, 200 screens will be installed in 10 urban terminals that make up the South Block: Água Espraiada, Bandeira, Capelinha, Grajaú, Guarapiranga, Jardim Ângela, João Dias, Parelheiros, Santo Amaro and Varginha, with an estimated impact of more than 400 thousand people daily.
The purpose of the partnership with Concessionária São Paulo Sul is to bring technology, information and news to the public that frequents the terminals in the South Zone. The project is part of the improvements and expansions that the concessionaire will carry out for the next 30 years of concession in this block of bus terminals in Greater São Paulo.
The contract is part of RZK’s expansion project in Greater São Paulo that will take the company to 662 screens, with a presence in 41 terminals, impacting, per day, more than 3 million people who use urban transport in São Paulo. The company expects that the expansion project will be 100% implemented in 2022.
Eduardo Mantegazza, CEO of RZK Digital, finalized:
“For us, it is an incredible victory. Signing this contract in the month of our first anniversary is the best gift we could receive and, at the same time, a sign that our work is being recognized not only by customers, but by dealers. Improving the lives of people using urban transport connects us with the mission of São Paulo Sul. For RZK, generating value to the dealership goes beyond revenue, it is providing data intelligence to improve its ability to serve the end customer.”
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