The 2022 FIFA World Cup has started and the McDonald’sofficial sponsor of the World Cup, launches the campaign “Vamos ao Méqui”, an invitation to consumers to enjoy the brand’s different platforms that, once again, enter the field to kill the #FomedeMéqui bid after bid.
João Branco, VP of Marketing at McDonald’s, explains:
“We are prepared to serve our customers during this 2022 FIFA World Cup™ and serve them with their favorite products while following all the emotions of the games that will go down in football history. We want to be where our McLovers are, so the technology and convenience of our Drive-All, Delivery and Piece and Pick up services are our great allies throughout the championship.”
Created by the agency GALERIA.aga campaign has 3 15” films and TV pills. In the first, a group of friends who get together to watch a game take advantage of the ease and speed of Order and Collect in the McDonald’s application to buy their favorite products. Watch below:
In the drive-thru film, two friends pass the Drive-All in a routine scene until the car behind honks and reveals a restaurant taken over by the atmosphere of the 2022 FIFA World Cup, with decorated cars and a real crowd drumming on the sidewalk . Check out the movie:
And to complete the trio, the last production shows a young man receiving a series of orders from Méqui at the entrance to the building when, suddenly, a whole group of friends/fans arrive to watch the World Cup game with him. check out:
Guzera, Creative Director of GALERIA.ag, comments:
“The ‘Vamos ao Méqui’ campaign is part of the routine and culture of Brazilian fans, who don’t want to miss any game in the most popular football championship in the world. And to show that Méqui is part of this routine, the films always start with scenes that would be common in the life of every McLover, to then show that this moment is now happening in an atmosphere completely taken by the atmosphere of the party. It is in this fun way that we are going to show that the flavor of Méqui will also be the Flavor of the 2022 FIFA World Cup whenever and wherever the customer prefers.”
In addition to the TV movies, produced by Hungry Man and Lucha Libre Audio, the campaign is made up of pieces in media out-of-home and digital strategy.
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