The launch of the collection marks the biggest investment in an advertising campaign made by the company so far.
Dailus and Gkay teamed up for the second time to launch a nail polish collection inspired by the influencer’s party, Farofa by Gkay.
The launch of the collection features a campaign directed by Marcos Mello, photography by Gabi Schmidt and art direction by Miguel Mello.
The collection, called “Dailus feat. Farofa da Gkay” has six colors, divided into two trios that reflect the moods of the party. In the “Farofa da Gkay” trio, the line brings more cheerful tones (pink, blue and orange), while in the “Dark Room”, the nail polishes take on more classic tones (black, red and white). According to the company, the launch is the biggest investment in an advertising campaign made by the brand so far.
We are a brand that follows everything that is in fashion and the proof of that was bringing Gkay to our first collab. We had great results with the Oxe Minha Gente collection, with more than 18 million impressions on publicity profiles and 1 million sales in just 3 months of launch. We have no doubt that Dailus feat. Farofa by Gkay will also be a success, said Carolina Bertelli, Director of Marketing and Innovation at Grupo Dailus.
