Eduardo Picarelli will be responsible for the communication, branding, strategic, commercial and sustainability areas of the brand in Brazil
Heineken announced the promotion of Eduardo Picarelli, who will assume the role of Business Unit director for the brand in Brazil.
In his new position, Picarelli will have the mission of leveraging relevant pillars of the brand, such as sustainability platforms, games, brand experience and responsible consumption.
For more than ten years, the executive was the marketing manager for several brands of the Heineken Brasil Group. The movement is also in line with the start of operations at Le Pub in Brazil, Publicis Groupe’s creative hot shop that serves Heineken’s global account.
I am excited to lead this transformation for the brand, which will take on a much more strategic role and, together with Le Pub’s expertise and our team of Heineken brand stars, will have the responsibility of creating more stories, creating more and more. more value for our consumers, said the executive.
