In its fourth edition, this year the transmission takes place on the same day as Brazil’s debut in one of the biggest sporting events on the planet and promises to bring a lot of animation and discounts
The fourth edition of Show da Black Friday, a pioneering live commerce initiative in the country, takes place on November 24 on YouTube, the date of Brazil’s debut in one of the biggest sporting events on the planet. The action was carried out by YouTube and Play9, in partnership with Americanas.
The public can expect big names from YouTube, such as host and veteran Felipe Neto. Activations and games are planned, bringing together a team of mega influencers, with lots of fun and the release of coupons with unprecedented discounts. The main live starts at 9:00 pm and runs until 00:30 am, with a duration of 3:30 am and shown on Americanas YouTube and on the channels of various guest influencers.
To accompany Felipe Neto on stage, Americanas selected a team formed by Ademara (@ademaravilha), Ana Clara (@anaclaraac), Bruno Correa (@brunocorrea), Camilla de Lucas (@camilladelucas), Diva Depresso (Edu e Fih – @ divadepressao), Gkay (@gessicakayane), Jooj Natu (@jooj), Lucas Rangel (@lucasranngel), Phellyx (@phellyxofficial), Rapha Vicente (@raphaelviicente), T3DDY (@t3ddyyyy), Vanessa Lopes (@vanessalopesr_) and Vittor Fernando (@vittorfernando). And to innovate even more this year, the team also includes the duo Tata Estaniecki (@tata) and Bruna Unzueta (@boounzueta), presenters of PodDelas (@poddelas), which marks the first time that a videocast is broadcast live of the event, with the right to a warm-up scheduled for 8 pm on the channel.
The Black Friday Show is already an Americanas trademark. This year, taking advantage of the achievement football’s biggest sporting eventl, We prepared a special scenario inspired by this approach and divided our guests into two teams, who will face each other in super fun competitions. Whoever wins will release a new special promotion for the public. Be a rout of great offers. On this Red Friday, our goal is to bring not only exclusive promotions, but lots of entertainment and news to our customers, says Aline Oliveira, head of marketing at Americanas.
In 2021, the broadcast had more than four hours of live show. And as a result, the transmission had a peak of 263,000 simultaneous people and the average viewing time of the 2021 Black Friday Show was 67% higher, compared to the event in 2020. The total time watched per single user more than doubled compared to 2020. Another highlight was that 91% of the audience was over 18 years old.
“With YouTube tools, brands and creators are able to measure their results through the platform, whether through impressions, clicks and tracking. Channels can also organize a shelf with products both in long videos and in Shorts, increasing even more the sales”, says Alessandra Gambuzzi, Director of Content Projects at YouTube.
In its fourth edition, the project continues to be a success in the format that unites sales and entertainment. For Joo Pedro Paes Leme, CEO and Partner at Play9, the secret of this success lies in the model produced by the company, a pioneer in the live commerce format, created during the pandemic period and which has lasted ever since.
The Black Friday show is the perfect summary of what we call shoptainment, which is an entertainment structure based on the audience of major influencers or niche influencers. This structure allows content creators to be able to engage their base and, at the same time, do it in a way that the old sales channel is seen – today – as a piece of entertainment, a great live branded content. I believe that this is the main reason for the success and Americanas bet a lot on this format and has been our partner for 4 years, says Play9’s partner and CEO, Joo Pedro Paes Leme.
A REAL SHOW
Repeating the show from previous editions, Play9 will guarantee a cinematographic production for the Black Friday Show. The proscenium opening will make room for the front of the set, a large structure that creates a passage to the games arena, where the activations take place. The Glass Studio, from the vertical transmission, is reminiscent of a game narration booth. There will be 7 telescreens with more than 5 meters, use of LED and special lighting. The outstandingly maintained ball pool!
The live can be followed on the Americanas YouTube channel, in addition to the channels of Felipe Neto, Bruno Correa, Camilla de Lucas, Diva Depresso, Jooj Natu, GKay, Lucas Rangel, Phellyx, PodDelas, T3DDY and Vanessa Lopes.
In addition, the Black Friday Show will operate YouTube’s live shopping functionality on the Americanas channel and also on the channels of influencers who are broadcasting the live on the platform. In all, there will be 12 simultaneous broadcasts, 10 of which will feature YouTube’s live shopping feature.
SERBIAN
SHOW DA BLACK FRIDAY
Yes: November 24th, Thursday to November 25th, Friday
Live principal: 21h s 00:30hrs
Heating: 20s 21hrs, no PodDelas
Instagram Americanas (warming up): 8:20 pm to 8:50 pm, with Ana Clara and Ademara
Where to watch? The main live will be on YouTube Horizontal, on the channels: Americanas, Felipe Neto, Bruno Correa, PodDelas, GKay, Phellyx, T3DDY, Camilla de Lucas, Diva Depresso, Jooj Natu, Lucas Rangel and Vanessa Lopes.
The main vertical live takes place on YouTube, on Vanessa Lopes’ channel. You can also watch at:
Americanas App
TikTok: 21:30 – 23:30 special broadcast with Vanessa Lopes and Vittor Fernando; American.
Facebook: Americanas. Twitter: Americanas.
